Hello! It's so nice to meet you!
I'm Shanni.
You know your talent for catching + keeping attention?
Your obsession with the digital hustle?
And your natural ability to lead the pack?
I want to show you how you're more qualified than you might think. You've been blessed with the 'It' factor which gives you authority in almost any circle you find yourself in You are a natural problem solver with blood type hustle. I am dedicated to helping you have the same authority (or more) online that you have in your friend circles in real life so that you can get back to
what you do best -
Leading, innovating and inspiring.
This is my story
I was raised to believe good leaders know where they are going, connect to those they serve and are not afraid to be the trailblazer.
My So Cal upbringing was filled with all of the things you might imagine - sunshine, sand, sports, a board under my feet and the roller rink on the weekends.
Determined to make me a functional member of society, if I wasn’t in school or on the field, I was attached to his side learning the sidewalk hustle + how to connect first, pitch on invitation and close more often than not..
His marketing strategy to his personal connections was simple - use the word of mouth wildfire so that mutual connections did 90% of the sale and all he had to do was show up, close then repeat customer satisfaction.
The message was clear -
Authority creates your destiny.
I was in 7th grade, I wanted to buy a longboard and was told to “work my own hustle.” The idea for my first business came after I showed up to school with beads sewn into my backpack just wanting to stand out.
My first customer approached me with the opportunity; and, before I knew it, the word of mouth wildfire was burning. By the end of the week, I had a waitlist & competition. The message was that
A great product will sell itself best when you have first invested in connecting to your community.
In 2016, this was reconfirmed when I decided to open an online clothing boutique. I personally didn’t like the product; so, I didn’t want to approach my real life friends and chose to find new friends online instead. Before long, most of the people on my personal FB had migrated to my business FB profile & are members in my VIP shopping group.
Before that, I was just like most stay at home moms - I had to find creative ways to generate income without having to pay for extra childcare.
In 2021, I made the decision to become a single mom on purpose. I knew that I would need something that would offer max compensation for minimum effort without needing to ask my friends for sales; and, due to childcare costs, I have to be online to reach my customer base.
I have experience in many other online side hustles like innovating cloth diaper design, phone sales and even became a fixture in local yard sale pages.
But, it was the money I made selling clothes online by seeking connection first that really gave me the flexibility, competitive pay + adult connection that I need as a stay at home mom.
The problem is that the current direct sales model has representatives pushing their communities into yeses that were meant to be nos; and because of this, the community is unsure if social sellers are real friends or exploiters. I know; because,
I am part of the community + I keep my ear to the ground.
I know there are a lot of you out there looking for a legitimate way to make money from home, without devoting all of your free time to building someone else’s dream.
You believe there is a better way to approach social selling + would love to generate an income as long as you don't have to Hey Girl DM any new moms to ask when they want to get their bodies back.
At the end of the day, you want to wear your online hustler hat when your kids are sleeping or at school so that you can be the best mom you can be while they are awake.
I see you and I hear you. You are the reason I’ve been working so hard to build out the course you need to create almost instant authority online while avoiding having to sell your friends on your newest product and latest business opportunity.
I want you to see what it’s like when the sales pour in while you sleep instead.
Meet My Dad
This is John
The man who shared zero DNA, yet raised me like it was his mission in life. The man who started my passion for business + leadership.
He left this mortal life in 2005; but, I still want you to meet him. He taught me some of my most important life, leadership + business lessons.
Being the only boy & the middle child, my dad had a gift for pranks, comedy + empowering his daughters.
Ever worried about the kind adults they would be releasing into society, he took us to the local nursing homes on Sundays to, "visit with all of the poor old people who were tossed in a home to die around around a bunch of people who hate their jobs."
When asked why he always bought extra food in case he saw homeless person, he'd say, "I work my ass off for my money. I'm not going to give money to someone who didn't work for it. But, I've been starving before & that I can't bear to see another human have to endure."
Then he'd he tell me, "Whether you see it or not, your friends look to you as a leader. Good leaders don't just tell people what to do. They model by example what it looks like to be a good human. If you can't care for another human going through the worst experience of their life, then you are not a good human. Always remember that."
When I was 11, my dad found himself with 4 kids depending on him to provide us with the life he felt we deserved.
Due to his new record, none of his old bosses would rehire him; and because he dropped out of high school 2 days before the end of his sophomore year, his white collar potential wouldn't be enough even with food stamps.
On the way home from his last, "No," he noticed an overgrown palm tree but kept walking. A few houses later, he a chainsaw offered at their yard sale caught his attention.
The owner wanted $35 for it & promised to give my dad time to do what he did best - work that hustle like his why depended on him to do all of the action.
After the homeowner with the palm tree agreed to give him $100 to trim the tree, my dad literally ran the 1.5 miles home to ask my maternal grandma for a loan which he paid in full the next time he walked through the door.
From then on, when we weren't in school or on a sports field we were working to earn our keep. 4 years later I had to do the taxes 3 times; because, he couldn't believe that he made $250,000 that year [1998] or Uncle Sam wanted so much!
Like all fathers and daughters, we had our moments + our struggles. I am forever grateful that the last time I saw my father he looked me in the eyes and said, "Hey Shan, I just want you to know that I see how good you're doing + I am so proud that I get to call you my daughter."
No, it didn't take away all the pain; but, it did extend an invitation for me to learn how to be proud to call myself his daughter.
I used to really resent when people would call me a leader or tell me that I had I social responsibility attached to my magnetic personality.
I didn't believe that I had anything worth having people follow; after all, I let my bad attitude destroy my Olympic dreams in high school - a pattern that didn't go away when Olympic gold became someone else's dream.
It's taken a lot of energy, trauma, mirror and generational work to get to where I am today; but,
I am who I am because I am my father's daughter.
And for that title, I am forever grateful that he chose to raise me even though he didn't have to.
He taught me that even though I gave him plenty of reason to, Jappes don't quit or label someone as unworthy of human connection. We also don't let someone who doesn't understand us judge us, persecute us or dictate what we deserve.
We trail blaze, create jobs,
lead by example + keep our eyes on our own destiny.
Because I am my father's daughter, I will make sure there is always space for you at my table.
These are my values
These personality pillars allow me to show up for + experience my best life.
- Energy
- Self love
- Balance
- Respect
- Curiosity
- Hydration
- Eye contact
- Genuine conversation
- Commitment over convenience
- Choice
- Passion
- Mastery
- Strength
- Movement
- Knowledge
- Freedom of mind
- Connection to my body
- Buying my own shoes, purses, cars + houses
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LET'S CONNECT
Occasional updates, promos, tips, tricks, growth + human connection